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Happy mid-week! Now here’s a way to build a business empire: Design cute clothes for kids. Shoot. Why didn’t we think of that?
Stacey Fraser, owner of Pink Chicken, certainly did. The part-time Amagansett resident has been designing delightful frocks for girls (and their mamas) since 2006 — and this week, she’s trying her hand at boys’ stuff with the launch of Blue Rooster. Even the name is cute, dammit. “We got so much feedback from our customers and our stores that they wanted to see a boys’ collection,” Fraser says. The duds for little dudes (see photo) feature Indian block printing, quirky prints and vibrant colors. Awwww.
Was it tough for Fraser, a mom of two girls, to design for boys? Not really. “We talked to all of our friends who have boys,” she says. “One of the most important thing for boys is comfort.” So she made sure fabrics were “extra super soft” and that shirts were produced without scratchy tags. (Can our clothes come without the scratchy tags, please?) Blue Rooster will be sold in Pink Chicken’s four brick-and-mortar outlets, in Amagansett, New York, Los Angeles and Charleston, plus online and via boutiques.
And one more thing: Fraser has ALSO just launched a line with Target called Happy by Pink Chicken for babies, girls and women. “We are so excited,” says Fraser, who before starting her own line spent years working in the children’s clothing biz for Ralph Lauren, Tommy Hilfiger and others. “It was something we had wanted to do for a long time.” Good stuff. We will look for Happy on our next trip to Tarjay.
For those who dabble…
Artists, you have only days left to submit your pièce de résistance for consideration in the esteemed Hamptons Juried Art Show, which is now entering its 7th year. Hundreds of talented painters, photographers and sculptors compete for the grand prize, which is a Top 4 Group Show at RJD Gallery in Sag Harbor (and, if you play your cards right, coverage in the Hampton Bee). The show is open to artists in photography, oil, acrylic, watercolor, mixed-media, graphics, drawing, 2D, 3D and sculpture (“please, no video art,” according to the organizers). Entry fee is $50 per piece, but the good news is that it all goes to The Retreat, which provides domestic violence services. Submit an image of your artwork by Feb. 29 (Leap Day!); details here.
Social Media Quote of the Day
“Keep calm. It’s almost boating season.” — Navy Beach restaurant in Montauk, as it posted this photo quote to Facebook.
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