Hello, Tuesday. What do we have here? Behold, one of the most profitable RadioShack stores in the country, located in our very own Bridgehampton Commons. People still shop here, despite the 94-year-old chain’s near death by bankruptcy this past February. Over the weekend, our friends at the New York Times detailed Standard General’s plan to take over 1,700 of the company’s 4,000 stores and turn them into electronic convenience stores, focusing on things like Bluetooth headsets, chargers and other accessories. From NYT:
One of the most profitable RadioShack stores is a Bridgehampton, N.Y., outlet that is frequented by weekend vacationers who have forgotten their smartphone chargers or earphones.
See? Forgetful “citiots” = big bucks. The Hamptons should be safe for a long time.
No word yet on whether “Radio Shack” will get a new name amidst the overhaul, but the staff at the Bridgehampton store expect the location to be one of the survivors.
Speaking of surviving…
We got an update from Nadia Ernestus of Sag Harbor, who last month launched a Kickstarter campaign to raise money for her sauerkraut business, Hamptons Brine. While fans of the business pledged several thousand dollars, Ernestus didn’t meet the campaign goal of $12,000 by April 5. Because funding on Kickstarter is all or nothing, the money has been returned. Ernestus is graciously circumspect, noting that the campaign received positive press in the East Hampton Press, Edible East End, the East Hampton Star and of course, the Hampton Bee. “We couldn’t be more pleased with the reception of these articles and the traffic it has generated,” she said. “We will make another push at running a campaign sometime in the future.”
Ernestus may want to consider Indiegogo next time, a popular crowdfunding site that allows you to keep contributions even if you don’t hit your target. Our friends at Inc. have this helpful video comparing Kickstarter versus Indiegogo.
The folks at the Greater Westhampton Chamber of Commerce sponsored an Easter Egg Hunt on Saturday. Here’s a collage on Facebook. It would be nice if there were a way to make a giant bunny look less terrifying, but it is what it is. The Ladies Village Improvement Society in East Hampton (which runs our favorite thrift ship) also sponsored an Easter Egg Hunt. So did the Hamptons chapter of the Long Island Board of Realtors – see the Facebook photos here. OK, pretty much everyone had an Easter Egg Hunt. Seasonal/holiday events are a good way to promote one’s business….here’s a helpful article from Search Engine Journal on how to make the most of such events, especially on social media.
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