Happy Thursday! Above is a familiar face (and kraut) we’ve seen at the farmers market at Ashawagh Hall in Springs. The fermented goodness called “Hamptons Brine” is made by Nadia Ernestus of Sag Harbor, who learned to make probiotic-rich sauerkraut and kvass (the leftover juice) in her native Russia and is now bringing such delights to raw-food enthusiasts on the East End. We should state the obvious: This is not your grandmother’s sauerkraut, the kind of limp thing you might spread on a hot dog; rather, this is organic, chunky, nutritious pieces of fermented love. “If you haven’t tasted my kraut, you have not tasted good sauerkraut,” Ernestus says. We like her briny brashness.
But now, we’ve buried the lede….Hamptons Brine has launched a campaign on Kickstarter, the popular crowdfunding site. Ernestus is attempting to raise $12,000 by April 5, and plans to use the proceeds to buy a small delivery van with refrigeration so she can expand Hamptons Brine’s reach to the rest of Long Island and the city. The Kickstarter effort is a good opportunity to try Ernestus’s product, if you haven’t already — if you pledge $25 or more, you’ll get samples of her kraut or kvass. Check it out here, and read more about it in the East Hampton Press here.
Ernestus says she wants to keep Hamptons Brine small and artisanal. (Though if she ever did want to try mass distribution, we suggest she read this New York Times article, “The Long Journey to Market for an All-Natural Snack Bar,” about a small business that is selling its product nationwide.) Locally, one can find Ernestus’s products at Provisions Market in Sag Harbor, Simply Sublime in East Hampton (get a smoothie while you’re there, too) and Naturally Good in Montauk.
Best of luck, Hamptons Brine. By the way, this all proves our theory: Stick “Hampton” or “Hamptons” in front of any word (like Bee, for instance) and you’ve got a great business name.
Meanwhile, in non-sauerkraut matters…
Our all-things-Hamptons expert Dawn Watson over at Hamptons Party Girl has this round-up of art news going on, including Jules Feiffer at the Parrish Art Museum at 6 p.m. Friday for the intriguingly named “Kill My Mother” book signing. Glad that one didn’t coincide with Mother’s Day weekend. The party girl also reminds local artists that registration is now open for the 77th Annual Guild Hall Artist Members Exhibition, the oldest non-juried museum exhibition on Long Island.
Attention, area boutiques
Apparently, all the cool kids are shopping at Madewell, according to our friends at Quartz. The young ones like the brand’s distressed denim, leather ankle boots and cotton cable sweaters — so much so that Madewell is now outpacing parent company J. Crew’s growth. Area boutiques, pay attention to what Madewell is doing. Try to look cool while doing so. Incidentally, Madewell formerly had an outpost in East Hampton, in the spot now occupied by Haute Hippie. Perhaps the growth spurt will send it back to the Hamptons.
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