The new HomeGoods store in Wainscott, conveniently located so close to the Montauk Highway that one wonders if a drive-thru window might someday be installed, is finally open! That’s right. We now have a place to shop (besides Bridgehampton Commons) for off-price console tables and reed diffusers for our foyer.
We normally don’t like to hoot and holler about national chains at the Hampton Bee (we’re all for the little independent guy, don’t forget) but we do like how HomeGoods involved local decorators Jennifer Mabley and Austin Handler in the grand opening this weekend. The couple, who own Mabley Handler Interior Design in Water Mill, made the press rounds and also designed a vignette, pictured above, of curated finds that would be nice touches in one’s home.
Mabley and Handler, who have been decorating on the East End for more than 10 years, know a thing or two about the Hamptons aesthetic. Which is what, exactly? Well, “there are a few different ones,” Mabley says. “The thing that marries them all together is a relaxed stylish home where people feel the stress of the city disappearing. There is a coastal or country feeling.” Ohhh. We totally get that.
An actual HomeGoods spokeswoman, Robyn Arvedon, says each of the Framingham, Mass., chain’s 500 stores cater to customers in that particular region….and once people start buying, the chain analyzes purchasing trends and ships more goods to match shoppers’ desires. As for what Hamptonites will want, “we’ve already made a few bets,” she says. “White linens made in Portugal, tableware, and outdoor furniture in the Restoration Hardware look.” We have to admit, this tableware at the new HomeGoods store does look quite Hampton-y:
The designers also have their own bets as to what will sell: “Pillows will do well, especially at the start of the season,” Handler predicts. “People like to refresh.” Mabley puts her money on accessories. “Beautiful coral artifacts, candelabras, indoor/outdoor lanterns, hand-blown glass hurricane lamps,” she says. Not to mention bedding, which is particularly useful for rentals, she says.
Now really…will actual decorators in the Hamptons, who design for everyone from celebrities to billionaire hedge-fund managers, really shop at off-price HomeGoods, rather than just ordering luxury Italian linens from Frette and calling it a day? “When we do interior design work, probably 75% we source ahead of time,” Handler says. “That final 25%, we have to be in the space.” The local store will be a resource for when they’re filling in the final touches, he says. But really, do billionaire clients like HomeGoods? “Everybody wants value,” Mabley says. “It doesn’t matter how rich you are.” Good point.
Mabley and Handler have a busy summer. Next up: The duo has partnered with a developer in Hampton Bays to open Ponquogue Point, a 23-unit waterfront condo complex that opens 4th of July weekend. “We’ve designed the model homes but we’ve also worked with the developer on the overall feel of the development,” Handler says.
Meanwhile, HomeGoods is now open daily. It is happy to be in the Hamptons, as the photo below indicates.
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